Marketing is rapidly changing and it has led to the creation of a new type of professional who understands marketing and technology that drives a businesses marketing efforts within the boundary of classic marketing mix: Product, Price, Place and Promotion. However, the internet of things has created a demand for professionals able to function in the crossover between these classical frameworks. FPTT Bachelor degree in High-Tech Marketing program is designed in responding to the rapid evolving needs of the marketing field in a digitalized world as organizations demand a new set of marketing skills due to the shift from traditional to digital marketing strategies.
To achieve this, the program uses an academic skills model that emphasizes broad skills across related disciplines within the core of technology related to marketing. It draws from key areas related to content, design, development and information systems to develop graduates with a broad understanding of the use of high technology in marketing. The program emphasizes the application of theory to practice and will require one semester industrial training experience with an approved employer. The program requires 129 credits drawn from a number of academic disciplines including: • Marketing • Economics • Business Management • Multi- Media Graphics Management • Information and Communications Technology
Furthermore, three (3) elective courses from these disciplines are tailored to provide added flexibility to strengthen major area. To the best of our knowledge, this is the first bachelor degrees in High-Tech Marketing offered in public university in Malaysia. Program graduates can find employment as: • Marketing Managers • Green Marketers • Market Research Analysts • Advertising and Promotions Managers • Public Relations Specialists • A pool of new jobs that are emerging as a result of thetrend of business in the world from pro economic to pro -social then pro-environment.
STUDENTS ACTIVITIES
This is the extra curricular program from students, by students and for students to help students make connections on campus and maximize their college experience through student organizations. This program promotes a sense of community and loyalty to the university while serving to enhance the social, intellectual and developmental growth of students as individuals or as members of organizations. By engaging members of the University community in collaborative efforts, student activities nurtures citizenship, leadership, and community while striving to assist in the holistic development of students. The program also encourages students to be equally active in sports where facilities such as indoor badminton courts, gymnasium and mini-stadium are provided to ensure that students have a balanced university life.
Leadership Training Programs is provided to enhance the quality of student involvement, aid in the personal and leadership development of students, and encourage students to seek their full potential through training workshops, conferences, on-call organizational and leadership consultation, leadership recognition, special population programs, and leadership resources. For those who like outing, inside campuss there is a field for outdoor recreation facilities where camping equipment (stoves, lanterns, sleeping bags, tents, and backpacks) provided for free. As a school of business, business related activities to support teaching and learning are at the main priority. Those activities include: business plan competition, and a unique car boot in which private individuals come together to sell most goods student in needs in car boot. This United Kingdom’s popular concept in now brought here by our students.
PROGRAM LEARNING OUTCOMES (PLO) OF BACHELOR OF TECHNOLOGY MANAGEMENT
(TECHNOLOGY INNOVATION) WITH HONORS
Program Learning Outcomes (PLO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
Assess in-depth management theories and concepts in technology and innovation
PLO2
Solve complex problems and issues related to technology and innovation in organisations creatively and critically using different approaches such as gig, service and manufacturing industry
PLO3
Perform tasks effectively within organisations
PLO4
Demonstrate set of beliefs and moral values with diverse stakeholders
PLO5
Demonstrate capability in written and oral communication to fulfill diverse stakeholders needs
PLO6
Apply essential digital skills for divising business strategy and making decision efficiently
PLO7
Analyse numerical data to assist decision making in conveying quantitative and qualitative result to customers and stakeholders
PLO8
Demonstrate leadership skills and responsibility to sustain organisations in a VUCA business environment
PLO9
Display self improvement skills for lifelong learning and connect knowledge with real life application
PLO10
Demonstrate entrepreneurial traits and skills in resolving issues within organizations
PLO11
Practice ethics and professionalisme within organisations
PROGRAM LEARNING OUTCOMES (PLO) OF BACHELOR OF TECHNOLOGY MANAGEMENT
(HIGH TECHNOLOGY MARKETING) WITH HONOURS
Program Learning Outcomes (PLO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
Assess theories and concepts of high technology marketing
PLO2
Develop innovative and comprehensive high-tech marketing
PLO3
Construct innovative solution through tools, process or method in high marketing technology
PLO4
Demonstrate interpersonal skills as individual or group in engaging within industrial community
PLO5
Convey verbal and non-verbal communicate effectively
PLO6
Demonstrates the digital approach when resolving marketing issues
PLO7
Analyse numerical and graphical data to assist decision making in high technology marketing
PLO8
Perform leadership skill and responsibilities in high technology marketing
PLO9
Practice self-improvement for academic and career development in high technology marketing
PLO10
Develop skilled workers with enterprising culture.
PLO11
Organize the knowledge learnt professionally and ethically with integrity in high technology marketing
PROGRAM LEARNING OUTCOMES (PLO) OF BACHELOR OF TECHNOLOGY MANAGEMENT
(LOGISTICS AND SUPPLY CHAINS MANAGEMENT) WITH HONOURS
Program Learning Outcomes (PLO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
Apply fundamentals knowledge in supply chain management and logistic
PLO2
Analyse problems and make appropriate decisions in supply chain management and logistic
PLO3
Practice management and technology skills
PLO4
Demonstrate social responsibility as an individual or as a group
PLO5
Communicate effectively with all stakeholders
PLO6
Apply essential digital skills for divising business strategy and making decision efficiently
PLO7
Analyze numerical data to assist decision-making in conveying results to customers and stakeholders
PLO8
Perform effective as an leader in multidisciplinary setting
PLO9
Display self-improvement skills for lifelong learning and connect knowledge with actual life application
PLO10
Demonstrate entrepreneurship and management skills
PLO11
Practise the knowledge learnt professionally and ethically
