Bachelor of Technology Management (High Technology Marketing)  - BTMM

About This Programme

Rapid change and increasing competitive markets require not only the flawless execution of basic marketing activities, but also critical modifications to standard marketing strategy due to the volatility in these markets. High-tech companies have an excellent reputation for innovation and product attribute superiority. However, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.

This course provides for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Students will gain or improve their ability to use state-of-the-art marketing tools and techniques, appropriate marketing research and competitive intelligent tools to link the needs of the customers with the drive for superior technology.

Career Prospects

Graduates have diverse career opportunities, including:

• Corporate roles such as relationship managers, marketing event managers, credit risk executives, and customer service managers.
• Professional positions in education, research institutions, and consulting services.
• Versatile career paths, leveraging their mix of operational experience, real-world exposure, and academic knowledge.
• Entrepreneurship, launching their own tech-driven marketing startups and innovative business ventures.