About This Programme

Rapid change and increasing competitive markets require not only the flawless execution of basic marketing activities, but also critical modifications to standard marketing strategy due to the volatility in these markets. High-tech companies have an excellent reputation for innovation and product attribute superiority. However, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.

This course provides for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Students will gain or improve their ability to use state-of-the-art marketing tools and techniques, appropriate marketing research and competitive intelligent tools to link the needs of the customers with the drive for superior technology.

Career Prospects

Graduates have diverse career opportunities, including:

• Corporate roles such as relationship managers, marketing event managers, credit risk executives, and customer service managers.
• Professional positions in education, research institutions, and consulting services.
• Versatile career paths, leveraging their mix of operational experience, real-world exposure, and academic knowledge.
• Entrepreneurship, launching their own tech-driven marketing startups and innovative business ventures.

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About This Programme

The course discusses issues and concepts such as framing of ventures in terms of people, opportunities, contexts and deals. Students will be equipped with management, technology and technopreneurship knowledge. The uniqueness of this program lies within the 24 courses offered which totally focus on developing the students to be real technopreneurs.

Beside the knowledge courses, BTEC students will also participate in two business plan courses; one which is related to general business venture and another specializing in the technology-based business venture. This will help students to start up business while still pursuing their degree or upon graduation. The BTEC students will also be provided assistance in seeking business partners and venture capital to turn their business ideas into reality. Occasionally business matching events will be organized to support the above intentions.

Career Prospects

Technopreneurs blend entrepreneurial skills—sales, marketing, and management—with technical expertise to drive innovation. Graduates have two dynamic career pathways:

• Building their own tech-driven ventures, becoming visionary entrepreneurs in the digital economy.
• Thriving in high-impact industries such as finance, consultancy, education, and business advisory, contributing as strategic innovators and industry leaders.

BTEC Quick Info

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About This Programme

Rapid change and increasing competitive markets require not only the flawless execution of basic marketing activities, but also critical modifications to standard marketing strategy due to the volatility in these markets. High-tech companies have an excellent reputation for innovation and product attribute superiority. However, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.

This course provides for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Students will gain or improve their ability to use state-of-the-art marketing tools and techniques, appropriate marketing research and competitive intelligent tools to link the needs of the customers with the drive for superior technology.

Career Prospects

Graduates have a wide range of career opportunities, including:

• Corporate roles such as relationship managers, marketing events managers, credit risk executives, and customer service managers.
• Professional positions in education, research institutions, and consulting services.
• Highly transferable skills, gained through a blend of operational experience, real-world exposure, and academic learning.
• Entrepreneurship, with the potential to establish and lead technical marketing startups and innovative business ventures.

BTMS Quick Info

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About This Programme

BTMI is a program that develops individuals who can manage R&D and innovation activities in any organization. Besides being an intelligent staff, the graduate will be able to seek opportunities from R&D activities and innovate it to become a successful business.

To realize this, students will be taught subjects related to management, technology, and technopreneurship with greater focus on innovation knowledge.

Strategic Innovation Management, Technology Transfer, Technology Planning and Forecasting, Intellectual Property Management and Commercialization, Quality Management, Management of Change and Project management are the core subjects for this program.

Career Prospects

Graduates of BTMI are well-equipped for leadership roles in various industries, including R&D, technical business, and management consultancy. More importantly, they have the expertise to launch and grow their own ventures, leveraging their ability to identify opportunities and transform them into successful businesses.

• Middle management roles in industries such as R&D, technical business, and management consultancy.
• Entrepreneurship, leveraging their skills to start and scale successful ventures.
• Strategic leadership positions, applying their expertise to drive innovation and business growth.

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