Rapid change and increasing competitive markets require not only the flawless execution of basic marketing activities, but also critical modifications to standard marketing strategy due to the volatility in these markets. High-tech companies have an excellent reputation for innovation and product attribute superiority. However, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.

This course provides for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Students will gain or improve their ability to use state-of-the-art marketing tools and techniques, appropriate marketing research and competitive intelligent tools to link the needs of the customers with the drive for superior technology.

Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.

Graduates may find positions in a wide range of areas. Examples are relationship managers, marketing events managers, credit risk executives, customer service managers, marketing educational and research institutions professionals, and consulting services. Graduate’s skills are transferable to many career areas due to the combination of operational experience, real life exposure and classroom lectures to enhance the employability of the graduates. More importantly, they can become founders of a start-up business in technical marketing entities.

Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.

Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.

Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.

BTMI is a program that develops individuals who can manage R&D and innovation activities in any organization. Besides being an intelligent staff, the graduate will be able to seek opportunities from R&D activities and innovate it to become a successful business.

To realize this, students will be taught subjects related to management, technology, and technopreneurship with greater focus on innovation knowledge.

Strategic Innovation Management, Technology Transfer, Technology Planning and Forecasting, Intellectual Property Management and Commercialization, Quality Management, Management of Change and Project management are the core subjects for this program.

Program Status of Provisional Accreditation: https://www2.mqa.gov.my/mqr/

Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.

Graduates of BTMI can be employed as middle managers in any organizations such as R&D, technical business, and management consultancy. More importantly, they could be self-employed, start their own businesses equipped with knowledge on seeking opportunities and turning it into a successful venture.

Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.

Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.

Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.