The course discusses issues and concepts such as framing of ventures in terms of people, opportunities, contexts and deals. Students will be equipped with management, technology and technopreneurship knowledge. The uniqueness of this program lies within the 24 courses offered which totally focus on developing the students to be real technopreneurs.
Beside the knowledge courses, BTEC students will also participate in two business plan courses; one which is related to general business venture and another specializing in the technology-based business venture. This will help students to start up business while still pursuing their degree or upon graduation. The BTEC students will also be provided assistance in seeking business partners and venture capital to turn their business ideas into reality. Occasionally business matching events will be organized to support the above intentions.
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Career Prospect
Technopreneurs combines the attributes and responsibilities of a traditional entrepreneur (sales, marketing, business development, managerial) with the technical savviness of technological developer. The career prospect for these graduates may be categorized into two areas. They could be successful persons who start a business especially in technology-based entity. They could also be an intelligent worker in any entrepreneurship supporting industries such as financial institutions, consultancy and advisory bodies, education, training providers, etc.
General Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Specific Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Application
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
BTMI is a program that develops individuals who can manage R&D and innovation activities in any organization. Besides being an intelligent staff, the graduate will be able to seek opportunities from R&D activities and innovate it to become a successful business.
To realize this, students will be taught subjects related to management, technology, and technopreneurship with greater focus on innovation knowledge.
Strategic Innovation Management, Technology Transfer, Technology Planning and Forecasting, Intellectual Property Management and Commercialization, Quality Management, Management of Change and Project management are the core subjects for this program.
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technology innovation knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technology innovation
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively within current innovation trend
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technology innovation
PLO7
To develop skilled workers with enterprising culture
PLO8
To practice the knowledge learnt professionally and ethically
PL09
To nurture the development of effective leader with high integrity in technology innovation
Career Prospect
Graduates of BTMI can be employed as middle managers in any organizations such as R&D, technical business, and management consultancy. More importantly, they could be self-employed, start their own businesses equipped with knowledge on seeking opportunities and turning it into a successful venture.
General Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Specific Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Application
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Rapid change and increasing competitive markets require not only the flawless execution of basic marketing activities, but also critical modifications to standard marketing strategy due to the volatility in these markets. High-tech companies have an excellent reputation for innovation and product attribute superiority. However, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.
This course provides for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Students will gain or improve their ability to use state-of-the-art marketing tools and techniques, appropriate marketing research and competitive intelligent tools to link the needs of the customers with the drive for superior technology.
Program Outcome
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To apply fundamentals knowledge in supply chain management and logistic
PLO2
To identify, analyze problems and make appropriate decisions in supply chain management and logistic
PLO3
To practice management and technology skills
PLO4
To communicate effectively with all stakeholders
PLO5
To demonstrate social responsibility as an individual or as a group
PLO6
To recognize the needs of lifelong learning
PLO7
To demonstrate enterpreneurship and management skills
PLO8
To practise the knowledge learnt professionally and ethically
PL09
To perform effective as a leader in a multidisciplineary setting.
Career Prospect
Graduates may find positions in a wide range of areas. Examples are relationship managers, marketing events managers, credit risk executives, customer service managers, marketing educational and research institutions professionals, and consulting services. Graduate’s skills are transferable to many career areas due to the combination of operational experience, real life exposure and classroom lectures to enhance the employability of the graduates. More importantly, they can become founders of a start-up business in technical marketing entities.
General Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Specific Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Application
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Rapid change and increasing competitive markets require not only the flawless execution of basic marketing activities, but also critical modifications to standard marketing strategy due to the volatility in these markets. High-tech companies have an excellent reputation for innovation and product attribute superiority. However, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.
This course provides for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Students will gain or improve their ability to use state-of-the-art marketing tools and techniques, appropriate marketing research and competitive intelligent tools to link the needs of the customers with the drive for superior technology.
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire high technology marketing knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in high technology marketing
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively throughout the marketing supply chain
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in high technology marketing
PLO7
To develop skilled workers with enterprising culture
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in high technology marketing
Career Prospect
Graduates may find positions in a wide range of areas. Examples are relationship managers, marketing events managers, credit risk executives, customer service managers, marketing educational and research institutions professionals, and consulting services. Graduate’s skills are transferable to many career areas due to the combination of operational experience, real life exposure and classroom lectures to enhance the employability of the graduates. More importantly, they can become founders of a start-up business in technical marketing entities.
General Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Specific Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Application
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
BTMI is a program that develops individuals who can manage R&D and innovation activities in any organization. Besides being an intelligent staff, the graduate will be able to seek opportunities from R&D activities and innovate it to become a successful business.
To realize this, students will be taught subjects related to management, technology, and technopreneurship with greater focus on innovation knowledge.
Strategic Innovation Management, Technology Transfer, Technology Planning and Forecasting, Intellectual Property Management and Commercialization, Quality Management, Management of Change and Project management are the core subjects for this program.
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technology innovation knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technology innovation
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively within current innovation trend
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technology innovation
PLO7
To develop skilled workers with enterprising culture
PLO8
To practice the knowledge learnt professionally and ethically
PL09
To nurture the development of effective leader with high integrity in technology innovation
Career Prospect
Graduates of BTMI can be employed as middle managers in any organizations such as R&D, technical business, and management consultancy. More importantly, they could be self-employed, start their own businesses equipped with knowledge on seeking opportunities and turning it into a successful venture.
General Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Specific Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Application
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
BACHELOR OF TECHNOPRENEURSHIP WITH HONORS (MQA/FA3623)
Program Detail
The course discusses issues and concepts such as framing of ventures in terms of people, opportunities, contexts and deals. Students will be equipped with management, technology and technopreneurship knowledge. The uniqueness of this program lies within the 24 courses offered which totally focus on developing the students to be real technopreneurs.
Beside the knowledge courses, BTEC students will also participate in two business plan courses; one which is related to general business venture and another specializing in the technology-based business venture. This will help students to start up business while still pursuing their degree or upon graduation. The BTEC students will also be provided assistance in seeking business partners and venture capital to turn their business ideas into reality. Occasionally business matching events will be organized to support the above intentions.
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Career Prospect
Technopreneurs combines the attributes and responsibilities of a traditional entrepreneur (sales, marketing, business development, managerial) with the technical savviness of technological developer. The career prospect for these graduates may be categorized into two areas. They could be successful persons who start a business especially in technology-based entity. They could also be an intelligent worker in any entrepreneurship supporting industries such as financial institutions, consultancy and advisory bodies, education, training providers, etc.
General Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Specific Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Application
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
BACHELOR OF TECHNOLOGY MANAGEMENT (SUPPLY CHAIN MANAGEMENT AND LOGISTICS) WITH HONOURS
Program Detail
Rapid change and increasing competitive markets require not only the flawless execution of basic marketing activities, but also critical modifications to standard marketing strategy due to the volatility in these markets. High-tech companies have an excellent reputation for innovation and product attribute superiority. However, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.
This course provides for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Students will gain or improve their ability to use state-of-the-art marketing tools and techniques, appropriate marketing research and competitive intelligent tools to link the needs of the customers with the drive for superior technology.
Program Outcome
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To apply fundamentals knowledge in supply chain management and logistic
PLO2
To identify, analyze problems and make appropriate decisions in supply chain management and logistic
PLO3
To practice management and technology skills
PLO4
To communicate effectively with all stakeholders
PLO5
To demonstrate social responsibility as an individual or as a group
PLO6
To recognize the needs of lifelong learning
PLO7
To demonstrate enterpreneurship and management skills
PLO8
To practise the knowledge learnt professionally and ethically
PL09
To perform effective as a leader in a multidisciplineary setting.
Career Prospect
Graduates may find positions in a wide range of areas. Examples are relationship managers, marketing events managers, credit risk executives, customer service managers, marketing educational and research institutions professionals, and consulting services. Graduate’s skills are transferable to many career areas due to the combination of operational experience, real life exposure and classroom lectures to enhance the employability of the graduates. More importantly, they can become founders of a start-up business in technical marketing entities.
General Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Specific Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Application
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
BACHELOR OF TECHNOLOGY MANAGEMENT(HIGH TECHNOLOGY MARKETING) WITH HONOURS (MQA/FA 3625)
Program Detail
Rapid change and increasing competitive markets require not only the flawless execution of basic marketing activities, but also critical modifications to standard marketing strategy due to the volatility in these markets. High-tech companies have an excellent reputation for innovation and product attribute superiority. However, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.
This course provides for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Students will gain or improve their ability to use state-of-the-art marketing tools and techniques, appropriate marketing research and competitive intelligent tools to link the needs of the customers with the drive for superior technology.
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire high technology marketing knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in high technology marketing
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively throughout the marketing supply chain
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in high technology marketing
PLO7
To develop skilled workers with enterprising culture
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in high technology marketing
Career Prospect
Graduates may find positions in a wide range of areas. Examples are relationship managers, marketing events managers, credit risk executives, customer service managers, marketing educational and research institutions professionals, and consulting services. Graduate’s skills are transferable to many career areas due to the combination of operational experience, real life exposure and classroom lectures to enhance the employability of the graduates. More importantly, they can become founders of a start-up business in technical marketing entities.
General Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Specific Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Application
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
BACHELOR OF TECHNOLOGY MANAGEMENT (TECHNOLOGY INNOVATION) WITH HONORS (MQA/FA3624)
Program Detail
BTMI is a program that develops individuals who can manage R&D and innovation activities in any organization. Besides being an intelligent staff, the graduate will be able to seek opportunities from R&D activities and innovate it to become a successful business.
To realize this, students will be taught subjects related to management, technology, and technopreneurship with greater focus on innovation knowledge.
Strategic Innovation Management, Technology Transfer, Technology Planning and Forecasting, Intellectual Property Management and Commercialization, Quality Management, Management of Change and Project management are the core subjects for this program.
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technology innovation knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technology innovation
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively within current innovation trend
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technology innovation
PLO7
To develop skilled workers with enterprising culture
PLO8
To practice the knowledge learnt professionally and ethically
PL09
To nurture the development of effective leader with high integrity in technology innovation
Career Prospect
Graduates of BTMI can be employed as middle managers in any organizations such as R&D, technical business, and management consultancy. More importantly, they could be self-employed, start their own businesses equipped with knowledge on seeking opportunities and turning it into a successful venture.
General Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Specific Entry Requirement
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
Application
Program Outcomes (PO) are statements describing what students are expected to know and be able to perform or attain by the time of graduation. These relate to the skills, knowledge, and behaviors that students acquire through their program of studies.
PLO1
To acquire technopreneurship knowledge.
PLO2
To be able to identify, analyse problems and make appropriate decisions in technopreneurship
PLO3
To foster the ability to apply and practice management and technology skills
PLO4
To have the ability to communicate effectively with all entrepreneurial stakeholders
PLO5
To instil social responsibility as an individual or as a group
PLO6
To acknowledge the needs of lifelong learning in technopreneurship
PLO7
To nurture the development of effective technopreneur or workers for technopreneurial sector
PLO8
To practice the knowledge learnt professionally and ethically
PL 09
To nurture the development of effective leader with high integrity in technopreneurial sector
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